From our principles.
When you look into the snack market in Australia. You'll see three common themes.
First of all, they are either frying chips with ridiculous amounts of oil, turn your hands into grease after a few bites.
Or if they're baked, their flavours/tastes have been the same for that last "15 years"...
Finally, they are over-processed, full of artificial stuffs and crapping ingredients that makes you feel ashame whenever eating them.
Our snacks are made with real ingredients sourced mostly from nature, cooked with engineering specs to ensure the longest shelf-life as naturally possible.
Just have a look at ingredient list of a typical chocolate bar at the supermarket:
GELATINE, COCOA POWDER, GLUCOSE SYRUP, SWEETENED CONDENSED MILK (MILK, SUGAR, MILK SOLIDS), GLACE CHERRIES (CHERRIES, GLUCOSE FRUCTOSE SYRUP, COLOUR (163), FOOD ACID (330)), EMULSIFIERS (SOY LECITHIN, 476), VEGETABLE FAT, COLOURS (120, 160C), COCOA BUTTER, INVERT SUGAR, FLAVOURS, SUGAR, MINERAL SALT (500), PROCESSING AID (SULPHITES), STARCH (CORN, TAPIOCA), COCONUT (CONTAINS PRESERVATIVE (223 SULPHITES)), COCOA MASS, MILK SOLIDS.
There are 19 ingredients in a single bar!!!
We can't pronounce all of them...
Not all of them are bad, they are just not necessary... And we definitely don't want to put into our bodies all those things...